Ultrabooks Hit Lower Price Points

Prices dropping fast as the holiday season approaches.

Amid continuing doom and gloom for the PC sector, several reports have noted slowing demand for PCs generally, but also that Ultrabook sales remain slow due to high prices.

Acer Aspire S3 Ultrabook

The Acer Aspire S3 is selling at Newegg for $599

One breathless article, citing an analyst report on Ultrabook sales, recently said, “Ultrabooks are expected to sell at mainstream prices — around $600 — but most still cost $1,000 or more.”

But what’s the reality of Ultrabook pricing?

A quick review of what’s available now just ahead of the Windows 8 launch, when even more devices are expected to be released in time for the busy holiday season, found several Ultrabooks priced in the $800-$1,000 range. Despite sleek new form factors, longer battery life and the availability of latest third-generation Intel Core processors, that may be higher than some expected.

A closer look revealed several Ultrabooks at leading online dealers in the $599-$699 range, which is exactly where Intel’s Kirk Skaugen said prices would be by this time when he spoke at the Intel Developer Forum in Beijing in April.

Asus Zenbook Ultrabook

The 13" Asus Zenbook is $649 with rebate at Newegg

Here are some of the findings.

Newegg has the 13.3″ Acer Aspire S3 with 4G of memory a 20GB SSD and 500 GB Hard drive for $599.

Acer has also announced its line of Aspire M5 Series Ultrabooks, and Best Buy has the 15.6″ model with 20GB solid-state drive and 500GB hard drive for $599. The 14″ and 15″ models both come powered by the Core i5 and 20GB solid-state drives for fast boot-up times.

Newegg also has a 13″ ASUS Zenbook with an Intel Core i3, 4GB Memory and a 320 GB hard drive for $699, $649 with rebate. It has a slick brushed aluminum finish and measures 0.72″ at its thinnest point and weighs a mere 3.2 lbs.

Lenovo IdeaPad Ultrabook

Amazon is selling the Lenovo 13" IdeaPad Ultrabook for as low as $629

Over at Amazon, the Aspire S3 with a Core i3 and a 500GB hard drive is selling for $604, and a Toshiba Satellite 14″ Ultrabook with a Core i5 processor, 32GB solid-state drive and 500GB hard drive for $639. The 14″ HP Envy 4 at Amazon with Core i5, 4G memory and a 500GB hard drive, is $759.

Amazon is also selling a Lenovo 13″ Idea Pad Ultrabook for $629-649 and there is even a 14″ version for $624.

In addition to these, Samsung’s 13″ Series 5 Ultrabook with Core i5 and 500 GB hard drive is selling for $700 and there are others, such as Sony’s Vaio that are a bit more at $779.

So there are clearly some systems priced as low as $599 and a lot of choices under $800 right now, today.

Apple MacBook Air

The MacBook Air sells for $999-$1,100

Going up from there, but still under $900, consumers have even more choices.

Newcomer Vizio is entering the scene with a pair of Ultrabooks that will start at $849. Lenovo, Samsung, Sony, HP and others are expected to have new Windows 8 systems below $900 post Windows 8 launch.

Meanwhile, the Core i5- and Core i7-based MacBook Air remains at $999 (11″) and $1,100 (13″) at most outlets including the Apple Store.

According to Intel spokesperson Megan Langer, the pricing “is about where we thought it would be at this stage.” She said, “Our OEM partners are delivering Ultrabook options across the price band, including some as low as $599. With the holidays coming, we’ll see more new systems with capabilities such as touch, and yet prices are still hovering below $1,000. This will continue to come down over time.”

 
Related stories

Ultrabooks Hit Lower Price Points

Prices dropping fast as the holiday season approaches.

Amid continuing doom and gloom for the PC sector, several reports have noted slowing demand for PCs generally, but also that Ultrabook sales remain slow due to high prices.

Acer Aspire S3 Ultrabook

The Acer Aspire S3 is selling at Newegg for $599

One breathless article, citing an analyst report on Ultrabook sales, recently said, “Ultrabooks are expected to sell at mainstream prices — around $600 — but most still cost $1,000 or more.”

But what’s the reality of Ultrabook pricing?

A quick review of what’s available now just ahead of the Windows 8 launch, when even more devices are expected to be released in time for the busy holiday season, found several Ultrabooks priced in the $800-$1,000 range. Despite sleek new form factors, longer battery life and the availability of latest third-generation Intel Core processors, that may be higher than some expected.

A closer look revealed several Ultrabooks at leading online dealers in the $599-$699 range, which is exactly where Intel’s Kirk Skaugen said prices would be by this time when he spoke at the Intel Developer Forum in Beijing in April.

Asus Zenbook Ultrabook

The 13" Asus Zenbook is $649 with rebate at Newegg

Here are some of the findings.

Newegg has the 13.3″ Acer Aspire S3 with 4G of memory a 20GB SSD and 500 GB Hard drive for $599.

Acer has also announced its line of Aspire M5 Series Ultrabooks, and Best Buy has the 15.6″ model with 20GB solid-state drive and 500GB hard drive for $599. The 14″ and 15″ models both come powered by the Core i5 and 20GB solid-state drives for fast boot-up times.

Newegg also has a 13″ ASUS Zenbook with an Intel Core i3, 4GB Memory and a 320 GB hard drive for $699, $649 with rebate. It has a slick brushed aluminum finish and measures 0.72″ at its thinnest point and weighs a mere 3.2 lbs.

Lenovo IdeaPad Ultrabook

Amazon is selling the Lenovo 13" IdeaPad Ultrabook for as low as $629

Over at Amazon, the Aspire S3 with a Core i3 and a 500GB hard drive is selling for $604, and a Toshiba Satellite 14″ Ultrabook with a Core i5 processor, 32GB solid-state drive and 500GB hard drive for $639. The 14″ HP Envy 4 at Amazon with Core i5, 4G memory and a 500GB hard drive, is $759.

Amazon is also selling a Lenovo 13″ Idea Pad Ultrabook for $629-649 and there is even a 14″ version for $624.

In addition to these, Samsung’s 13″ Series 5 Ultrabook with Core i5 and 500 GB hard drive is selling for $700 and there are others, such as Sony’s Vaio that are a bit more at $779.

So there are clearly some systems priced as low as $599 and a lot of choices under $800 right now, today.

Apple MacBook Air

The MacBook Air sells for $999-$1,100

Going up from there, but still under $900, consumers have even more choices.

Newcomer Vizio is entering the scene with a pair of Ultrabooks that will start at $849. Lenovo, Samsung, Sony, HP and others are expected to have new Windows 8 systems below $900 post Windows 8 launch.

Meanwhile, the Core i5- and Core i7-based MacBook Air remains at $999 (11″) and $1,100 (13″) at most outlets including the Apple Store.

According to Intel spokesperson Megan Langer, the pricing “is about where we thought it would be at this stage.” She said, “Our OEM partners are delivering Ultrabook options across the price band, including some as low as $599. With the holidays coming, we’ll see more new systems with capabilities such as touch, and yet prices are still hovering below $1,000. This will continue to come down over time.”

 
Related stories